Princess Nejla Bint Asem Reveals Her Creative Rituals and the Heart of Middle Eastern Jewelry Design

Princess Nejla bint Asem, a prominent figure in the world of fine jewelry, is known for her multifaceted roles as a mother, entrepreneur, and designer. Since the establishment of her eponymous label in 2017, she has become an influential figure in shaping the jewelry preferences of numerous stylish women across the Middle East, including notable personalities like Queen Rania.

Morning Rituals and Daily Life

Princess Nejla begins her day at approximately 7:30 AM. While she admits to not being a natural morning person, she values the slow pace of her morning rituals. Once dressed and ready, she transitions to her home office, where she dedicates time to work and design before her responsibilities include school pickups and visiting her parents.

Her morning routine incorporates prayer, coffee, and music, which she finds essential for grounding herself and easing into the day’s challenges. This structured easing into her day allows her to prepare mentally for the busy hours ahead.

Responsibilities and Creative Process

In her role as the designer for Nejla Bint Asem Fine Jewellery, she is directly involved in every aspect of the creative process—from initial inspiration to the final narrative that each collection conveys. The princess emphasizes the importance of storytelling in her designs and takes satisfaction in being attuned to each detail.

Her typical day is flexible and often varies based on her immediate priorities. While family remains her top priority, she also divides her time between her studio and workshops. Days are often filled with sketching, prototype creation, and meetings, while the evenings are committed to family time—an essential balance that she cherishes.

Personal Style and Essentials

When it comes to her working wardrobe, Princess Nejla opts for comfort. Her go-to attire consists of baggy balloon pants coupled with leopard-print Samba sneakers and comfortable tees or sweaters. She also insists that jewelry is non-negotiable, stating that she feels “pale without them.”

Her beauty routine incorporates practical essentials suited for her busy day. This includes Supergoop Glowscreen for sun protection and radiance, mascara, blush, and soft eyeshadow, striking a balance between effortless and polished.

Culinary Traditions and Family Meals

For lunch, Princess Nejla enjoys home-cooked Arabic meals such as mlukhiyeh, bamyeh, or magloobeh with rice and salad. These family lunches are sacred rituals that not only nourish her body but also lend emotional support.

Currently, she is focused on a particularly meaningful jewelry collection that reflects deep emotional ties and personal reflections. This upcoming collection is anticipated to resonate with her audience on a profound level.

Reflections on Her Career

Princess Nejla expresses immense joy when witnessing her design sketches transform into cherished pieces of jewelry. She describes the process as both healing and magical, underscoring the emotional connection she feels to her creations. However, she admits to finding spreadsheets and numeric tasks less enjoyable, as they disrupt her creative flow.

Upon returning home, her time is dedicated to family. Dinner routines often involve sharing stories from their day, while her children’s bath-time creates lively entertainment. After her children have gone to sleep, she and her husband indulge in quiet activities, whether it be reading or pursuing a side endeavor. Late nights often bring out her creativity, providing her an opportunity for planning and dreaming.

Finding Balance and Inner Peace

Princess Nejla emphasizes that her life is anchored by her faith, family, and a serene inner calm. When faced with stress, she practices prayer and reflection to regain clarity.

Reflecting on alternate career paths, she notes a strong interest in becoming an artist or interior designer, both of which would similarly allow her to express beauty through form and color. She also considers studying philosophy, indicating her desire for a deeper understanding of life.

As reported by www.mojeh.com.