Cultural Strategist Myrna Ayad Strengthens Arab Narrative Through Art and Storytelling
Myrna Ayad, a prominent cultural strategist, editor, and moderator, has dedicated over four decades to shaping the narrative of Arab culture from her base in the UAE. As a former Director of Art Dubai and the founder of her consultancy firm and the children’s book series Noor’s Heroes, Ayad plays a critical role in bridging institutions, creatives, and global audiences. Her extensive portfolio includes collaborations with luxury brands like Bvlgari and Prada and features partnerships with prestigious public institutions throughout the region. Upholding the belief that culture is a public good, she adeptly translates regional heritage into captivating stories for both international publishers and corporate stakeholders.
Early Engagement with Art
Ayad’s entry into the world of art was serendipitous. In the early 2000s, she began her journey at a now-defunct publishing house. This organization published a weekly paper that reflected the spirit of Village Voice, and it documented the emergent art scene in the region. Over the following decade, she worked as an editor, traveling worldwide to advocate for regional artists at a time when the global art community was largely unaware of their contributions.
Characteristics of the Middle Eastern Art Market
Describing the Middle Eastern art market, Ayad emphasizes its passionate and resilient nature. She notes that it can be chaotic yet remains deeply human, making it impossible to ignore.
She highlights a common misconception about Arab art: that it primarily relates to conflict, politics, or identity. In truth, she argues, it encompasses a wide array of human experiences, including humor, abstraction, tenderness, and beauty.
Insights on Discovering New Artists
When assessing the work of new artists, Ayad prioritizes originality and emotional honesty. She seeks art that evokes feelings, even if the reasons behind those feelings are not immediately clear.
Documenting the history of the regional art scene has provided Ayad with pride, perspective, and knowledge. Her dedication to chronicling this evolution reflects her belief in the importance of storytelling within the art community.
Institutional Goals for Middle Eastern Art
When asked about significant pieces from the region, Ayad expresses a desire to establish more museums that showcase the deserving works of Middle Eastern artists instead of simply inserting singular pieces into existing institutions.
During her tenure as Director of Art Dubai, Ayad learned the importance of instincts in the art world. She quickly discerned who was genuinely invested in the art versus those seeking titles or photographic opportunities.
Heritage and Modernity in Dubai’s Art Scene
Ayad envisions a symbiotic relationship between Dubai’s rich heritage and its contemporary art scene, highlighting that both elements exist as a cohesive whole. This concept of unity informs her approach to cultural strategy, reinforcing the idea that heritage and modernity can thrive together.
For aspiring art enthusiasts, Ayad suggests they seek resources that remind them of the region’s longstanding cultural richness, complexity, experimentation, and beauty.
When in search of quiet inspiration, Ayad finds solace in her living room or office, spaces where she can reflect on art and culture away from the bustle of daily life.
As reported by www.mojeh.com.
